Citi Custom Cash

Citi · Mastercard · $0 annual fee

Closed
To New Apps
17.49–27.49%
APR Range
0%
Intro BT · 18 mo
3%
Foreign Fee
$0
Annual Fee
No Longer Accepting Applications
Closed as of May 28, 2026
Existing cardholders keep the card
Citi stopped accepting new Custom Cash applications on May 28, 2026. If you already hold the card it keeps working exactly as before — this page is here for existing cardholders.
How You Earn · cash back per $1
Purchases
5%
Your top eligible category each cycle (first $500)
Hotels
4%
Hotels, cars & attractions via Citi Travel℠
Purchases
1%
Everything else

What you get with the card — tap a row for details.

5% autoHow the automatic 5% works — and its limits
No enrollment, no quarterly activation. Each billing cycle Citi looks at where you spent the most among eligible categories — restaurants, gas, groceries, select travel, select transit, streaming, drugstores, home improvement, fitness clubs, live entertainment — and pays 5% on the first $500 of that category automatically. Everything after that earns 1%.

The $500 cap is the whole story. 5% applies to just $500 per billing cycle — a maximum of $25 back per month, or $300 a year. That’s the ceiling. It’s excellent as a second card pointed at one spending category, and mediocre as your only card.

What is NOT eligible for 5%: rent and mortgage, hotels, and general “everything else” spending can’t trigger the 5% rate. Hotels booked through Citi Travel earn a flat 4% instead.
UpgradeCash back is secretly ThankYou points
Like the Double Cash, the cash back accrues as ThankYou points. Pair it with a Citi Strata Premier and the points become transferable to airline partners — effectively turning a 5% cash-back card into a 5x points card.
3%Foreign transaction fee — heads up
3% on purchases outside the U.S. — leave it home when you travel abroad.
16 transfer partners*
*Requires a Strata Premier to unlock transfers. View partners →

Terms apply; verify current details with Citi. No longer available to new applicants.

The latest changes to this card — newest first. Verified against issuer terms.

May 2026NEW

Citi closed the card to new applicants

As of May 28, 2026, Citi is no longer accepting applications for the Custom Cash. Existing cardholders keep the card and all of its benefits — but if you don’t have it, you can’t get it anymore.

2026

4% on Citi Travel hotels runs through June 30, 2026

The elevated 4% rate on hotels, car rentals and attractions booked through Citi Travel was a limited-time offer scheduled to end June 30, 2026 — check your account for the current rate.

2026

If you hold it, keep it

With no annual fee and an automatic 5% category, there’s no reason to close it — and since Citi won’t issue new ones, it’s not a card you can get back.

Advertiser Disclosure: MyCreditPerks may earn a commission when you apply through a link on our site, at no cost to you. Rankings and values are based solely on reward rates, fees, and estimated value — advertiser relationships never influence results. Reward values are estimates; verify current terms with Citi before applying.

Transfer Partners

Citi ThankYou points transfer 1:1 to these airline & hotel programs.

Air France/KLM Flying BlueAvianca LifeMilesCathay PacificEmirates SkywardsEtihad GuestEVA AirJetBlue TrueBlueQantasQatar Privilege ClubSingapore KrisFlyerThai Royal OrchidTurkish Miles&SmilesVirgin AtlanticAccor Live LimitlessChoice PrivilegesWyndham Rewards